Privacy Policy
This Privacy Policy explains how ShapeTonic ("we", "us") collects, uses and shares personal information when you visit getshapetonic.com (the "Site"). Purchases are completed on a checkout operated by BuyGoods, our authorized retailer, which handles your payment and shipping information under its own privacy policy, shown at checkout.
1. Information we collect
| Category | Examples | Source | Purpose |
|---|---|---|---|
| Identifiers and contact details | Name, email address, order ID | You, through our contact form or by email | To reply to your request |
| Communications | The content of your message | You | To answer your question |
| Device and usage data | IP address, browser and device type, pages viewed, links clicked, referring website, approximate location derived from IP | Automatically, through cookies, pixels and similar technologies | To run and secure the Site, measure traffic and the results of our advertising |
| Advertising and conversion data | Advertising click identifiers, whether a visit led to a purchase and its value | Our advertising and tracking partners, and BuyGoods when an order is completed | To measure and improve our advertising |
We do not receive or store your full payment card details. These are collected and processed by BuyGoods and its payment providers.
2. Cookies, pixels and tracking tools
We use the following tools on the Site. They may set cookies or collect device and usage data directly from your browser.
| Provider | Tool | What it is used for |
|---|---|---|
| Meta Platforms | Meta Pixel and Conversions API | Measuring the results of ads on Facebook and Instagram, building advertising audiences |
| Google Analytics and Google Ads tags | Measuring Site traffic and the results of Google ads | |
| Microsoft | Microsoft Advertising (UET tag) | Measuring the results of ads on Microsoft Bing and its partner network |
| Microsoft | Microsoft Clarity | Understanding how visitors use the Site through behavioral metrics, heatmaps and session replay |
| Voluum | Click tracking | Attributing visits and purchases to the advertising campaign that generated them |
| Native advertising networks | Conversion tags and click identifiers | Measuring the results of ads shown on partner news and content websites |
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with the Site through behavioral metrics, heatmaps and session replay, to improve and market our products. Website usage data is captured using first- and third-party cookies and other tracking technologies to determine the popularity of products and online activity. We also use this information for site optimization, fraud and security purposes, and advertising. Session replays mask the text you type in forms. For more information about how Microsoft collects and uses your data, see the Microsoft Privacy Statement.
You can block or delete cookies in your browser settings. Some features may then not work as intended.
3. How we use information
- To answer your questions and support requests.
- To operate, maintain and secure the Site.
- To measure how visitors use the Site and how our advertising performs.
- To show you relevant ShapeTonic ads on other websites and apps.
- To comply with legal obligations and protect our rights.
4. How we share information
- BuyGoods, our authorized retailer, to process orders, payments, shipping and refunds.
- Advertising and analytics partners listed in section 2, which receive device, usage and conversion data through their tools.
- Service providers such as our hosting and email providers, which process data on our behalf.
- Authorities, when required by law or to protect our rights.
We do not sell your personal information for money. Sharing device and usage data with advertising partners for targeted advertising may be considered "selling" or "sharing" under some US state privacy laws. You can opt out at any time on our Do Not Sell or Share page.
5. Your privacy choices and rights
Depending on your state of residence (including California, Colorado, Connecticut, Virginia and other states with consumer privacy laws), you may have the right to:
- Know what personal information we collect and how we use and share it.
- Access, correct or delete your personal information.
- Opt out of the sale or sharing of your personal information and of targeted advertising.
- Not be treated differently for exercising these rights.
To make a request, use our contact form or email [email protected]. We will confirm your request and respond within the time required by law. You may use an authorized agent. We honor Global Privacy Control (GPC) signals sent by your browser as a request to opt out of the sale or sharing of your personal information.
6. Consumer health data
Because ShapeTonic is a dietary supplement, your visits to the Site and your interest in our product could be considered consumer health data under some state laws, such as Washington's My Health My Data Act. We do not collect health conditions or diagnoses. We use this limited information only for the purposes described in this policy, and residents of states with such laws can request access to it or its deletion, or withdraw consent, using the contact details above.
7. Data retention
We keep messages sent through our contact form for as long as needed to handle your request and our legal obligations, then delete them. Analytics and advertising partners keep data according to their own retention policies.
8. Security
The Site uses HTTPS encryption. We limit access to personal information to what is needed to run our business. No method of transmission or storage is completely secure.
9. Children
ShapeTonic is not intended for anyone under 18. We do not knowingly collect personal information from children under 13. If you believe a child has sent us information, contact us and we will delete it.
10. Changes to this policy
We may update this policy. The effective date at the top of this page shows when it last changed.
11. Contact
ShapeTonic
9169 W State St #1137
Garden City, ID 83714
[email protected]